Researcher's hands reviewing printed survey data tables on a desk

Stat-tested results stream onto your screen while the study is still live

Since 1986, we have designed, executed, and analyzed market research for CPG, financial, and media companies. Employee-owned, senior-led, and built for decisions that stick.

HOW WE WORK

Most research firms sell you data. We sell decisions.

A study designed without a clear decision in mind is just a cost center. We start with what you need to know, then build the method to match.

Hands spreading product samples on a table with a tablet showing data charts

Concept and product optimization

PowerTrac and ConTrac identify which ideas win before you commit to production and launch.

Two professionals reviewing ad mockups on a whiteboard

Ad and copy testing

AdTrac validates your creative against your target audience. Stat-tested feedback before the campaign runs.

Close-up of legal binder and research notes on a wood desk

Legal research and IP litigation

Our in-house senior legal team handles trademark disputes, infringement cases, and advertising claims. No outsourced opinions.

Researcher observing a respondent on a split-screen monitor

Real-time live research

Realtime Insights and Realtime Insights-LIVE! let you see respondents interact with your product and adjust questions mid-study.

Client results

38 years of research that clients trust

Here is what some of the companies we have worked with say about the precision and reliability PulseInsightPartners delivers.

We needed concept screening for a new beverage line. PulseInsightPartners delivered stat-tested results in real time — we made the call to launch before the field even closed.

Jennifer Alvarez

Jennifer Alvarez

VP of product development, national beverage company

Their senior legal research team handled a trademark infringement case for us. The methodology held up in court. That level of rigor is rare.

Robert Kim

Robert Kim

General counsel, consumer packaged goods firm

AdTrac gave us actionable insights on our campaign before we committed the full media spend. We saved budget and improved recall by 22%.

Maria Torres

Maria Torres

Director of marketing, financial services company

In-house expertise

Realtime insights in production since 1986

We have been building and deploying proprietary research tools for decades. Stat-tested results land on your device while the study is still live.

1986

Founded

Over three decades of designing and executing custom market research.

4+

Proprietary tools

AdTrac, PowerTrac, ConTrac, and Realtime Insights deliver field-tested results.

7

Industries served

From CPG to financial services, across domestic and international markets.

100%

Employee-owned

Every project is managed by seasoned senior staff with a stake in the outcome.

OUR STORY

How did a firm founded in 1986 stay relevant?

By staying employee-owned. By putting senior researchers on every project. By building tools like Realtime Insights before anyone else thought to. We design, execute, and analyze studies for food, beverage, CPG, financial, and media companies — in the US and internationally. Same ownership. Same standards. Since 1986.