Why does a research firm stay employee-owned for 40 years?
Because independence protects objectivity. Our senior team designs every study with the same rigor whether it's for a global CPG or a local brand. No parent company. No shortcuts. Just stat-tested results you can act on.
Seasoned management, hands-on at every step.
Our senior team designs each study and reviews every result. No junior associates. No handoffs to unfamiliar analysts.
Senior Managing Partner
James P. Hollister
Since 1986, James has designed studies for Fortune 500 clients across CPG, financial, and media sectors. He oversees every project personally.
Director of Analytical Services
Maria V. Santos
Maria leads the analytical team, delivering stat-tested insights from concept screening through advertising claims substantiation across all methodologies.
Senior Legal Research Counsel
David K. Lin
David heads the in-house legal research team, handling trademark disputes, copyright infringements, and advertising claims substantiation. No outside counsel needed.
Since 1986, built on real-time data and senior-level oversight
Every metric we track starts with stat-tested results delivered while your study is still live. No delays, no guesses.
1986
Founded
Decades of experience designing and executing market research studies.
100%
Employee-owned
Every team member has a stake in delivering actionable, high-quality results.
10+
Industry sectors
From food and beverage to financial services and media.
5
Proprietary tools
Including Realtime Insights, AdTrac, PowerTrac, and ConTrac.
Since 1986, clients have trusted us with their most critical research
The numbers speak for themselves. But what our clients say about working with us matters more. Here is what a few of them have shared.
The senior-level involvement on our project was unlike anything we had seen before. PulseInsightPartners designed and executed a complex concept test across three countries in under three weeks. The stat-tested results came through in real time. We are now a repeat client.
Maria Santos
Vice President of Marketing, National Beverage Company
We needed an expert witness for a trademark dispute. Their in-house legal research team was able to design a survey that held up under cross-examination. That level of expertise is rare. We have used them for three cases now.
James Harrington
Senior Partner, Intellectual Property Law Firm
Realtime Insights-LIVE! changed how we approach product testing. Seeing respondents interact with our packaging on a split screen while getting their feedback in real time saved us months of development. The insights were immediately actionable.
Aiko Tanaka
Director of Consumer Insights, Global CPG Brand
We were about to launch an ad campaign that had a potential claim issue. PulseInsightPartners ran a fast AdTrac study and flagged the weak point. We revised the copy and avoided what could have been a costly lawsuit. That single study paid for itself a hundred times over.
David Okonkwo
Chief Marketing Officer, Mid-Size Financial Firm