Get market research that works for you
Since 1986, we have designed, executed, and processed studies for food, beverage, CPG, financial, and media companies across the US and internationally.
Most research firms sell data. We sell decisions.
Designing studies, running fieldwork, and analyzing results since 1986. Our tools mean you react while the data is still live, not weeks later.
AdTrac copy testing
Test your advertising before it airs. Stat-tested results tell you what resonates and what to cut.
PowerTrac optimization
Optimize your concept or product against competitor benchmarks. We find the version that wins.
ConTrac concept screening
Screen dozens of concepts quickly. Identify the strongest ones before investing in development.
Realtime Insights live
Watch respondents interact with your product on a split screen. Ask follow-up questions live.
Senior legal research team
In-house expertise for trademark disputes, advertising claims, and IP substantiation. No outside counsel needed.
Global field capabilities
CAPI, CATI, IVR, and internet-based interviewing. Studies conducted in the US and internationally.
Real studies with real impact
Since 1986, clients have trusted us for research that holds up in court and informs decisions. No fluff.
AdTrac gave us exactly what we needed — stat-tested copy performance data while the campaign was still in field. We adjusted our messaging in real time and saw a measurable lift in recall.
Sarah J.
VP of Marketing, National CPG Brand
The legal research team handled a complex trademark dispute for us. Their senior-level expertise and attention to evidentiary standards made all the difference. Highly credible.
Michael T.
General Counsel, Financial Services Firm
PowerTrac helped us refine our product concept across three iterations in under two weeks. The real-time data access meant we never had to wait for a report. We launched with confidence.
Emily R.
Senior Product Manager, Beverage Company
We needed international concept screening with speed. ConTrac delivered clean, actionable results across four markets. The hands-on senior management made the process seamless.
David L.
Director of Innovation, Personal Care
Stat-tested results, real-time access, since 1986
Our numbers reflect decades of hands-on work designing and executing research for clients across food, beverage, CPG, financial, and media sectors.
38+
Years in business
Founded in 1986, we have refined our methodologies across four decades of market research.
100%
Employee-owned firm
Every senior manager has a stake in the quality of every study we deliver.
10+
Industries served
From CPG to financial services, we design studies that fit each sector's unique language and data needs.
4
Interviewing platforms
CAPI, CATI, IVR, and internet-based tools give us flexibility to reach any audience, anywhere.
Adtrac, powertrac, contrac
Find answers about how our branded tools work and what they deliver for you.
What does AdTrac actually measure?
AdTrac is our proprietary copy testing tool. It measures how well an advertisement communicates its intended message, breaks through the clutter, and drives persuasion. Results are stat-tested and available in real time.
How is PowerTrac different from standard concept testing?
PowerTrac goes beyond basic appeal scores. It identifies which elements of your concept or product drive preference and which drag it down. You get an optimization roadmap, not just a thumbs up or down.
When should I use ConTrac instead of PowerTrac?
Use ConTrac early in development when you have many raw concepts to sift. It screens for potential and flags weak performers fast. Use PowerTrac once you have a refined set and need to optimize.
Can I see results while the study is still in the field?
Yes. Realtime Insights delivers stat-tested results to your device as responses come in. You can monitor trends, spot red flags, and make decisions without waiting for the field to close.
Do you handle studies outside the United States?
Yes. We conduct research in the US and internationally. Our methodologies — CAPI, CATI, IVR, and online — are deployed through vetted partners or our own infrastructure, depending on the market.
What types of legal research does your in-house team handle?
Our senior-level legal research team specializes in intellectual property disputes, trademark and copyright infringements, advertising claims substantiation, and misleading advertising cases. No junior associates. No guesswork.
Still have questions?
Send us a message and we will get back to you within one business day.